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December 25, 2020

Tokyo Olympics 2020: Games officials reach 'basic agreement' with all 68 domestic sponsors

The Associated Press December 24 Tokyo: Tokyo Olympic officials said Thursday they have reached a "basic agreement" with all 68 domestic sponsors to extend their contracts into next year to support the postponed Games.

Yoshiro Mori, the president of the organising committee, said at an on-line briefing that the new contributions "will exceed" 22 billion yen, or about $210 million, to patch up holes in the growing budget.

Japanese domestic sponsors had already contributed a record of $3.3 billion to the local operating budget, and the new money pushes the total past $3.5 billion. This is at least twice — perhaps three times — as large as any previous Olympics and is driven by Dentsu Inc,, the giant Japanese advertising company that is also the marketing agent for the Tokyo Games.

Toshiro Muto, the CEO of the organising committee, said Dentsu had conducted the negotiations.

"It's not that we went through negotiations to force the companies to invest," Muto said.

Mori also said the companies were not "pushed."

Mori acknowledged that many companies were facing tough financial times. It's also clear that the Tokyo Olympics have become a priority for Japan's national government, which would make it difficult for companies not to renew.

"We have also heard from our partners about the difficult situation that each of them is facing in the midst of the pandemic and the unprecedented economic crisis," Mori said.

The Japanese newspaper Nikkei reported earlier this month that each of the 15 so-called "Gold Partners" would contribute about $10 million each. Some of the Gold Partners include well-known names like Canon, Fujitsu, and the Mizuho Financial Group.